People Impacted

4,323

Agadir Agricultural Diplomacy Project

Projected Completed Date

09/07/2020

Water 4 Mercy, in strategic partnership with CultivAid and the Agadir Horticultural Complex (AHC), is proud to launch a groundbreaking initiative in Agadir, Morocco—a region central to Moroccan agriculture and known for its openness to innovation.

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This collaboration lays the foundation for a new model of regional cooperation rooted in knowledge exchange, hands-on training, and applied agricultural innovation. As an expression of Agricultural Diplomacy, the project is inspired by the spirit of the Abraham Accords, which seek to normalize relations and promote prosperity between Israel and Muslim-Arab nations.

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Our shared vision is to build bridges of friendship and professional collaboration across the Middle East and North Africa, using agriculture and water technologies as tools for peace and progress. By partnering with AHC, a leading institution in agricultural engineering and water studies, we are creating a vibrant hub for education, research, and regional advancement.

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This initiative represents a powerful step toward mutual growth and long-term impact—uniting countries, communities, and individuals around a common goal: sustainable agriculture for a better future.

Why Agadir?

Located in the heart of the Souss-Massa region in southwestern Morocco, Agadir is a dynamic agricultural hub with a population nearing 3 million. The region is a national leader in the production of citrus fruits, tomatoes, peppers, and olives. With over 450,000 hectares of cultivated land—including 175,000 hectares under irrigation—Souss-Massa has become a model of growth through innovation.

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However, this success comes with challenges. The region’s semi-arid climate, receiving only 100–600 mm of rain annually, is increasingly strained by water scarcity, groundwater depletion, salinization, and the growing impacts of climate change. Yet, despite these pressures, Souss-Massa has embraced advanced techniques such as greenhouse cultivation, pressurized irrigation, and soilless farming, positioning itself as a national and regional leader in sustainable agriculture.